Users will soon have a fresh option that enables them to lessen the amount of AI-created media appearing in their feeds. This step comes as the service revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global launch. This shift comes amid a surge in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on another major platform only show clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for inferior, mass-produced content that is typically illogical or surreal.
Based on user feedback that numerous viewers enjoy content produced via AI tools, from digital art to informative clips, and we want to give people the option to see more or less of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service tagged as made with AI. Collectively, over 100 m pieces of content are submitted to the app daily, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI content they watch by using the content preference option in the app and choosing the AI content topic. Additional categories that are already be adjusted under the filter cover news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to label lifelike AI-generated content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
In addition, the app will henceforth attach an “AI-made” tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This action is aimed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a two million dollar educational fund for specialists and groups to develop educational content about ethical AI use. This initiative will support charitable organizations focused on training computer science.
Moderation Strategy
TikTok has supported its content review process, following discussion over intentions to make redundant a large number of review team members in Britain. TikTok is planning to reduce a significant number of roles in its content moderation division in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it gets reviewed by staff. The company announced a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
